Operating
Cosmetics & haircare
Since 2023 · Acquired 2026
Visit website
Albuquerque, New Mexico · United States
The Parent Company Behind a Portfolio of E-Commerce Brands.
BIGBRO LLC builds, acquires and operates direct-to-consumer online stores. We source the products, create the brands, run the storefronts and stand behind every order as the seller of record. One U.S. company, several brands, our own capital on the line.
- 10+
- Years trading online
- 6
- Brands in the portfolio
- 15+
- Brands launched or scaled
- 8
- Consumer categories operated
Who we are
A holding company for online retail brands.
BIGBRO LLC is the owner and operator of the storefronts in our portfolio. We select the categories, develop the products, qualify the suppliers, build the stores, buy the media and handle the customers. Nothing is outsourced to a third-party seller.
The company was formed in Albuquerque, New Mexico on June 25, 2026 to bring more than ten years of online trading under one registered entity, with one contract standard, one payment setup and one set of published policies.
Each brand trades under its own name, and BIGBRO LLC remains the legal seller and merchant of record behind it.
Our portfolio
Brands we own and operate.
Six brands sit in the portfolio today. Smooth Labs trades live; the others are in development or under maintenance while catalogues, suppliers and storefronts are rebuilt.
Under maintenance
Kitchen supplies & cookware
Since 2026
Brand in development
Under maintenance
Outdoor & camping gear
Since TBD
Brand in development
Under maintenance
Home & kitchen essentials
Since TBD
Brand in development
Under maintenance
Consumer electronics accessories
Since TBD
Brand in development
Under maintenance
Pet supplies
Since TBD
What we run in-house
Every function a retail brand needs, under one roof.
Our brands share the same operating backbone. That is what lets a small team run several storefronts across different categories without losing control of quality, margin or service.
Product & sourcing
Category research, supplier qualification, sampling, quality control and private-label development for every brand we own.
Brand building
Naming, identity, packaging direction and product storytelling, built in-house before a storefront goes live.
Storefronts & merchandising
Store architecture, product pages, pricing and checkout experience, tested continuously across the portfolio.
Demand generation
Paid search, paid social, creator partnerships, email and SMS, run on our own capital against contribution margin.
Fulfillment & logistics
Domestic and cross-border supply chains, 3PL partners, inventory planning and delivery reliability tracked weekly.
Customer care
Order support, returns and after-sales handled by our own team, under published policies for every store.
How our brands grow
From first impression to repeat purchase.
Acquisition for our stores is planned and bought internally, across the full funnel, and measured against one set of commercial indicators rather than platform vanity metrics.
- Awareness: paid social, video, creator partnerships
- Consideration: paid search, comparison content, retargeting
- Conversion: landing pages, offers, checkout experimentation
- Retention: email and SMS lifecycle, replenishment, win-back
How a brand is built
The same five stages, every time.
01
Research
Category and demand research, margin modelling and supplier shortlisting.
02
Build
Product development, brand identity, packaging and storefront build.
03
Launch
First inventory, fulfillment set-up, policies, support and paid testing.
04
Scale
Channel expansion, catalogue depth, retention programs and pricing work.
05
Hold or acquire
Long-term ownership, plus selective acquisition of stores we can improve.
Category experience
Categories we operate in.
We have sourced, launched and sold products across eight consumer categories. Each one carries its own margin structure, logistics profile and advertising behaviour, and every new brand starts with that context already in hand.
Home & Kitchen
Cookware, storage and small appliances. High review sensitivity and heavy reliance on lifestyle creative.
18 SKUs launched
Outdoor & Sporting Goods
Seasonal demand curves, bulky freight and warranty handling across marketplace and direct channels.
Seasonal peak planning
Consumer Electronics
Accessory-led catalogs with certification requirements, fast product cycles and strict listing compliance.
Compliance-led sourcing
Personal Care
Subscription and replenishment models, claims-safe copy and regulated ingredient labelling.
Repeat-purchase focus
Pet Supplies
Community-driven demand, consumable reorder cycles and strong creator and affiliate performance.
Consumable reorder cycles
Apparel & Accessories
Size-curve forecasting, return-rate control and merchandising built around sell-through.
Return-rate control
Furniture & Décor
High average order value, LTL logistics and long consideration cycles requiring retargeting depth.
High AOV logistics
Toys & Games
Trend-responsive sourcing, safety-first supplier checks and strong seasonal gifting demand.
Seasonal demand planningHow we operate
Professional, compliant and accountable.
One registered entity
Every storefront is operated by BIGBRO LLC as seller and merchant of record, with published policies and a single point of contact.
Operators, not resellers
We own the inventory, the customer relationship and the risk on each brand we run.
Measured, not guessed
Each brand reports on the same indicators: contribution margin, repeat rate, delivery performance and support resolution.
Shared backbone
Sourcing, logistics, creative and support run once, across the portfolio, instead of being rebuilt for each store.
Questions about an order or one of our brands?
Customer questions, supplier enquiries and store acquisition offers all reach the same team. We reply within two business days.